Many solicitors would like more publicity to benefit their law firm marketing but feel the best way this can be done is by revealing details of clients involved in seen cases.

As most solicitors don’t work on big cases very often, this can be awkward. Even if you are sufficiently lucky to get have a high profile case, the it’s almost guaranteed that the client won’t consent to publicity so your opportunities are reduced more.

Thankfully, it is irrelevant because there are also ways to promote your law firm using news material.

The first task is understand the enormous potential every solicitor has for placing news headlines. Newspapers are interested in anything that will affect the lives of their person who reads.

The law does that every year. What’s more, the law is especially newsworthy because it will be changing, whether through new legislation, court rulings or EU directives.

Solicitors can get regular publicity by tracking the a change in their particular field and then commenting on them towards the press. Local papers are always looking for a way to get involved in big national successes.

They often manage this by getting local shop to comment for your national event involved. You may be pleasantly surprised at how your evening paper will to perform cover stories featuring you explaining the potential impact of new legislation.

It could be something that is bad for businesses, good for pensioners, helpful by owners, damaging to employees; anything is actually why beneficial or detrimental to any particular group.

As long since it is affects people cause or bad, the news and may get media insurance coverage.

Try to make use of a little imagination and write about the actual changes will affect ordinary people associated with how they will affect solicitors and law firms.

One leading Midlands law firm provided a good illustration showing this with a well-placed story planet Birmingham Evening Post when the Licensing Act was stepping into effect.

It was a major piece of legislation but the law firm’s marketing department was able to focus on one point how the general public would find interesting – the fact how the new law could put an end to them going for a kebab or burger on their way home from through the night out.

This was because many traders weren’t prepared to spend thousand pounds necessary to obtain a permit.

The approach may seem trivial but it worked because the law firm highlighted an aspect of the Act that would affect people directly from a simple and straightforward way.